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Homepage Redesign
I led content design and UX writing for a homepage redesign that improved brand perception and drove more conversions by prioritizing users' needs.
At a Glance
Problem
When viewing the homepage for a personal finance company, users weren't clear what the organization offered or where they should go next on the site.
Solution
Design content that guides users to complete high-priority tasks and incorporates benefit-driven copy aligned with brand messaging architecture.
Results
The new homepage helped visitors better understand what the organization offers, drove more revenue-producing visits, and increased account registrations.
More About the Work
I'm happy to discuss the content strategy and design process in more depth during a phone call.
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