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Portfolio

Check out examples of my work. Additional samples available on request.

Updated sitewide navigation for an academic medical center made priority content easier to find and better reflected the organization's voice, tone, and brand messaging.

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More users linked data to a personal finance website thanks to a UI element that offered a clear, engaging, and straightforward process filled with on-brand, benefit-focused copy.

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User-centered content design on a personal finance website improved brand perception and drove more conversions.

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A comprehensive writing style guide update led to more consistent content and more efficient editing.

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An audit of a healthcare system's blog articles identified which content was performing well and in alignment with a new overarching content strategy.

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I'm a skilled, versatile writer, with experience in both long-form content and microcopy. View samples of my work.

Image by Christin Hume

© 2023 by Anne Kapler. 

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